Experience Design Leader

Hi, I'm Steve. I lead experience design for products that help people learn, grow, and thrive.

I've spent 18 years leading design for products that live or die by how effective they are at what they're designed for, in consumer apps, mobile games, and edtech. My work starts with getting the direction right, then building the standards, workflows, and shared language that let a team of designers, engineers, and writers move together without losing speed or craft.

At Fetch, that's meant restarting a stalled bet on Rive, turning it into the company's real-time animation platform, and directing creative for our first Super Bowl campaign, which brought in 3.2 million livestream viewers and 1.3 million new users. Before that, running my own studio for eight years and leading creative on GoNoodle, CharacterStrong, and iCivics reached tens of millions of learners. Across all of it, I'm still doing the same thing: setting the direction, then giving people the clarity and craft to run with it.

I live in Madison, Wisconsin with my wife. Outside of work, you'll usually find me exploring Wisconsin campgrounds, traveling, learning 🇮🇹 Italian and 🇩🇪 German, or spending an evening playing games with friends.