Product Design Leader

For the last 17 years I've led product design, brand, and art teams crafting wonderfully fun and rewarding experiences from concept to launch. I lead cross-functional teams and mentor designers across consumer apps, mobile gaming, and education. At the heart of it, I'm a product thinker who believes the best experiences balance human needs, business outcomes, and a relentless commitment to craft, quality, and joyful interactions.

As a Senior Creative Technologist at Fetch, I lead the creative vision for growth-focused experiences within the best consumer rewards platform that helps millions of people earn, engage, and get rewarded. I support a multidisciplinary team improving craft, performance, design systems, building positive user habits, and creating experiences that celebrate progress, reinforce loyalty, and turn everyday actions into moments of joy.

I live in Madison, Wisconsin with my wife. Outside of work, you'll usually find me exploring Wisconsin campgrounds, traveling, learning 🇮🇹 Italian and 🇩🇪 German, or spending an evening playing games with friends.