Product Design Leader

I'm a product design leader focused on consumer product experiences, currently leading interaction, motion, and engagement design at Fetch, one of the largest rewards platforms in the country. My work spans product strategy, end to end UX, and hands-on craft, from the systems underneath a feature to the polish on top of it, and it's driven measurable gains in how people engage with the product.

I got here by way of games and education, leading UX and creative direction across dozens of shipped products, including years leading design on GoNoodle's interactive learning platform, before founding and running my own studio for close to a decade. That early chapter shaped how I think about product today, the difference between an experience someone is told to use and one they actually want to open again, and it's the thread running through everything I've built since.

I believe the best design makes someone's life a little better, and the business better as a result. I hold myself and the people I work with to that same standard, not just what did we ship, but did it actually make things better for someone.

I live in Madison, Wisconsin with my wife. Outside of work, you'll usually find me exploring Wisconsin campgrounds, traveling, learning 🇮🇹 Italian and 🇩🇪 German, or spending an evening playing games with friends.